We're finding it's more common when we take over a client's SEO work that the content they have been working hard on or even paying for hasn't even been indexed by Google.
This means that Google hasn't crawled the pages and therefore will not appear in Search results. There are various reasons for this but there is are simple ways to find out and to fix them. If you are wri The only sure fire way to know is to conduct a site audit and check Google Console to provide the actual
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We are right in the eye of digital a digital storm and building an online business or website for luxury products has never been more accessible. Thanks to the rapid advancements in social media and technology, entrepreneurs can launch and grow their brands with unprecedented ease. There are fewer financial and technological roadblocks that business owners have to jump through to get ahead than companies did 40 years ago. Some of you will remember the painful experience of dial up internet! However, this accessibility comes with its own set of challenges. The market is way more competitive than ever, with countless businesses vying for the same customers. For luxury brands, standing out in this crowded space requires a unique approach.
Read MorePerformance Max is a tool from Google Ads that simplifies ad management by allowing businesses to create one campaign that runs across multiple platforms like YouTube, Google Search, and Gmail. It uses smart technology to automatically improve ads and target the right audience. This results in easier management, better performance, and a wider reach.
Could this be the start of companies managing ads internally rather than relying on Agencies with hefty management fees, making it a lot more accessible for new companies or limited budgets?
Read MoreThe importance of high-quality photography cannot be overstated to entice customers to buy. Whether you are a small boutique or an established brand, the way your jewellery is presented can significantly influence customer perception and sales. We have curated a list of photographers that we have either worked with, have been recommended to us or have researched and found their portfolio inspiring and worth a mention to help you find the right fit for your company.
Read MoreLocal SEO, or search engine optimisation for local businesses, is an effective way for small and medium-sized businesses to increase their visibility and reach potential customers in their local area. For example, if you own or manage a jewellery, clothing or accessory store, targeting local traffic is essential to build a strong foundation for local customers. These customers are more likely to visit the store, look at your product range and try on before deciding to buy.
Read MoreAs Shopify experts, we have extensive experience selecting the perfect theme for a website. Each client is unique, so we cover a wide range of options when choosing a theme. Whether it's advanced product pages, collection filtering, animations, or video integration, there are always multiple factors to consider.
Read MoreShopify is a cloud-based, multi-channel e-commerce platform designed to help small and large businesses create and manage their online stores. The Shopify platform offers a range of features, including website building, payment processing, inventory management, and shipping.
In the modern age of online jewellery sales, where countless designs are just a click away, standing out requires more than just a beautiful product, it demands an artistic touch that tells a story. Traditional design and sketch work play a pivotal role in transforming a piece of jewellery from a simple accessory into a captivating masterpiece that resonates with buyers on an emotional level. This blog post explores the significance of art in jewellery design, offering a curated directory of talented sketch artists and designers who can help elevate your brand. Discover how the timeless craft of sketching can enhance your e-commerce strategy, making your jewellery unforgettable and driving sales like never before.
Read MoreWorking alongside many Jewellers, some with a single store and some with multiple retail outlets, there seems to be a growing ache with the challenges their POS system is causing. This can be lack of features, little or no support for their current website and ecommerce platform, data issues such as inventory accuracy and lack of features such as booking in repairs, custom jobs and services.
Read MoreIn modern marketing and sales, a company's online presence is a critical component of its brand identity. However, when a group of company websites exhibits a diverse array of designs, it can lead to a disjointed user experience. This lack of consistency not only undermines the brand's visual cohesion but also hinders the establishment of a unified corporate identity.
Read MoreWelcome to our top 20 jewellery and watch website designs of 2024! These brands are starting the year off strong with some engaging design, stunning photography, unique typography and excellent consideration of user experience. We have also chosen some of our own website designs which showcase our in-house design expertise and our outstanding clients.
Here at Lionsorbet we are experts on what makes a jewellery and watch website stand out. The brands on this list are put here because they inspire us to evolve with the industry and create beautiful eye-catching websites. To discover more, click on the link to view the websites and take in some ideas from these skilful designs!
View our timeline below of our previous favourites to discover how the world of jewellery and watch website design has evolved.
Read MoreMigrating your website over to Shopify holds a lot of promise for your online ecommerce business. However, this transition isn’t just about moving, it’s about avoiding pitfalls that could affect your Website traffic, SEO, and sales.
From our own experience and the stories we have been told by our clients, there are many things that can go unnoticed or untouched that can result in a huge drop in traffic and even worse sales. There is no one foolproof strategy but we can steer you clear of the usual stumbling blocks encountered when moving to Shopify. From safeguarding your SEO to preserving traffic and sales, we’ve mapped out a plan to get you started.
Read MoreWant to attract new customers to your business without the fuss of complex strategies? It can feel an uphill struggle for most business owners, fighting feast or famine for sales, enquiries and leads for the chance of consistent revenue. The reality is, marketing hasn’t really changed much in the last 100 years. Only the platforms have. Just remember you are marketing to people not the technology.
Read MoreOur owner and resident SEO Expert Steve Irvine talks SEO Strategy. A practical guide to enhancing your website for online search to help grow your traffic, enquiries and sales for retailers in Jewellery and the Luxury Goods Industry.
Read MoreIn today's digital world, having a strong online presence isn't just a bonus, it's essential for retailers of Luxury Goods that want continued growth and sales. With more and more people shopping online, choosing the right platform for your online store is a big decision to make and you’re likely to be offered conflicting information from individuals and agencies.
Read MoreThe growth of e-commerce has transformed the way businesses operate and engage with customers. eCommerce platforms provide businesses with a digital storefront to showcase and sell their products or services online.
In today's fast-paced and interconnected world, having a strong online presence is not only a standard but wholly essential for reaching a wider audience, increasing sales, and staying competitive.
eCommerce platforms streamline the sales process, from inventory management and order processing to secure payment gateways and customer relationship management. For businesses of all sizes, eCommerce platforms are not just a convenience, but a strategic necessity to thrive in the digital economy.
Read MoreUnlock the secrets to skyrocketing your retail sales on Shopify with our ultimate guide to Discounts, Sales, and Promotions! Discover proven strategies and expert tips to drive customer engagement, boost conversions, and build brand loyalty. Whether you're a seasoned retailer or just starting out, this comprehensive blog post will equip you with the tools you need to supercharge your Shopify store and achieve unparalleled success. Let's dive in!"
Read MoreCrafting compelling meta titles and meta descriptions for your web pages, products, and collections is an essential skill. These elements not only influence your search engine rankings but also play a crucial role in attracting potential visitors and enticing them to click through to your website. In this blog post, we will delve into the importance of meta titles and meta descriptions, and provide you with valuable tips on how to create captivating and effective ones to achieve the best SEO results.
Read MoreA visually captivating and user-friendly website is essential for success. In this article, we've curated 60 awe-inspiring Shopify website designs that will leave you envious. These remarkable examples showcase innovative design, thoughtful layouts, and intuitive user experiences, providing invaluable inspiration for your own online store.
Read MoreShopify is a leading ecommerce platform and is continually improving its platform and features to make running an online and in person store simple and easy. It was announced at the annual Shopify Unite (2021) event that a new way to edit Shopify websites was being released, using an advanced themed editor (Customize Admin Panel) called Online Store 2.0 or more commonly referred to as OS2.0.
Read MoreWEBSITE DESIGN
SEO & GROWTH
EMAIL MARKETING
