Shopify SEO for Jewellery & Luxury Retailers

Want more people to find your products on Google? That’s where we come in. We help jewellery retailers and luxury lifestyle brands grow through smart, organic SEO made for Shopify. From improving your content to optimising your site for search, we focus on building long-term visibility that turns clicks into customers.

We work with luxury goods retailers to to shape SEO and digital marketing strategies that drive steady increases in traffic, sales, and enquiries.

The activities below are the foundation of a successful long-term SEO plan, from on-site optimisation and keyword research to content creation and tracking. These are the essential steps to help your Shopify store grow sustainably in organic search.

SEO Site Audit & Health Check

We’ll start by digging deep into your website’s current performance, checking your SEO health, visibility in search engines, and domain authority.

You’ll receive a clear, written report that outlines:

• What’s working well

• What’s holding you back

• Quick wins and long-term fixes to improve your organic traffic

We also benchmark your competitors so we know exactly where you stand.

Content Creation / Blogging

Great content is your biggest organic growth tool, especially for luxury products and jewellery brands.

We help you plan, write, and publish blog content that:

• Educates your customers

• Answers real search queries

• Drives traffic directly to your product pages

Each month, we’ll:

• Research high-performing content ideas

• Analyse competitors and search trends

• Write fully optimised blogs or articles

• Use internal links and calls to action to boost product visibility

Learn about creating a Content Hub >> and view our Blog Post Checklist >> to help you write better content for SEO

Email Marketing

Email is still one of the most powerful (and underused) tools for jewellery and luxury lifestyle brands.

“Email marketing continues to deliver exceptional value. According to the Data & Marketing Association (DMA), email campaigns returned an average of £35.41 for every £1 spent.” - Source: DMA Research Reports

We’ll help you:

• Create branded welcome flows for new subscribers

• Design reusable templates that match your brand

• Set up automated campaigns in Shopify or Mailchimp

• Segment your list to send relevant messages to the right people

Regular email marketing keeps your audience warm and ready to shop.

Social Media Management

Don’t let your social channels go silent. We offer creative, consistent, and strategic social media management tailored to your brand.

Our team will:

• Plan your monthly content

• Create engaging posts and stories

• Schedule and publish regularly

• Optimise your bio, links, and hashtags

Stay present, stay relevant, and keep customers coming back.

⤻ Technical SEO & Backlink Health

Your site’s performance behind the scenes matters just as much as what your customers see. We carry out technical SEO checks to fix crawl errors, speed issues, and on-site structure problems. We also audit your backlink profile to remove toxic links and protect your site’s reputation, using disavow tools where needed to keep your domain authority strong.

⤻ Keyword Research & SEO Tracking

We’ll uncover the exact keywords your ideal customers are searching for, from high-intent phrases to untapped opportunities. Once we know what works, we’ll shape your SEO strategy around it. Every month, we track your search rankings so you can see your progress clearly.

⤻ Link Building & Growing Your Authority

Strong SEO needs strong signals. We help build your domain authority by earning relevant backlinks through trusted websites in the jewellery, luxury, and lifestyle industries. Think of it as building your brand’s reputation online, the right way.

⤻ Local SEO for Retailers & Showrooms

Have a bricks-and-mortar store? We’ll optimise your local SEO to help nearby customers discover you in Google Maps, local search results, and “near me” searches. Ideal for boutiques, studios, or physical showrooms.