Top 20 Jewellery Website Designs 2025

Welcome to 2025, come with us through our top 20 jewellery and watch website designs. Which are setting the standard with captivating design, cinematic photography, distinctive typography, and considered user experiences. Among them we’ve also highlighted some of our own creations, showcasing the expertise of our in-house team and the exceptional brands we collaborate with.

At Lionsorbet, we understand what makes a jewellery and watch website truly stand out. The brands featured on this list inspire us to push boundaries, stay ahead of industry trends, and craft visually stunning, high-performing websites.

Explore the full list and gain inspiration from these outstanding designs. Plus, take a look at our timeline below to see how jewellery and watch website design has evolved over the years!

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VIEW OUR TOP 20 OVER THE YEARS

2017 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025

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1 - Mappin & Webb - ★★★★★

Lessons to Take from This Jewellery Website: 

• Cinematic imagery

• Editorial-style product pages

• Curated shopping journey

Visit www.mappinandwebb.com

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2 - Augustine Jewels - ★★★★★

Lessons to Take from This Jewellery Website: 

• Sharp and well-lit photos showcase intricate jewellery details

• Features press mentions and awards boosts credibility

• Enhanced Filtering

Visit www.augustinejewels.com

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3 - S&R Jewellery - ★★★★★

Lessons to Take from This Jewellery Website:

• User friendly navigation

• Customised Shopify eCommerce Design

• Good use of lifestyle images

Visit https://sandrjewellers.com

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4 - Harriet Kelsall Jewellery - ★★★★★

Lessons to Take from This Jewellery Website:

• Ground breaking design elements

• Unique brand imagery artwork 

• Cohesive colour scheme

Visit www.hkjewellery.co.uk/

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5 - Berry’s - ★★★★★

Lessons to Take from This Jewellery Website:

• Intuitive product filtering

• Dedicated collection pages

• Mobile-responsive design

Visit www.berrysjewellers.co.uk

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6 - Deacons - ★★★★★

Lessons to Take from This Jewellery Website: 

• Bespoke Web Design

• Navigation menu is well-structured

• Professional and high-resolution images

Visit www.deacons-jewellers.com/

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7 - John Brereton Jewellers - ★★★★★

Lessons to Take from This Jewellery Website: 

• Neutral color palette with gold accents enhances the luxury feel

• Quality well-lit images

• "Favourites" feature allows users to save products

Visit www.johnbreretonjewellers.ie

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8 - Hamilton & Inches - ★★★★★

Lessons to Take from This Jewellery Website: 

• Rich tones website to match brand image 

• Clean product pages 

• Easy browsing and purchasing

Visit https://hamiltonandinches.com

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9 -  Beaver Brooks - ★★★★★

Beaverbrooks Website

Lessons to Take from This Jewellery Website:  

• Consistent branding 

• Wishlist features 

• Social media integration

Visit www.beaverbrooks.co.uk/

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10 - Aosdàna - ★★★★★

Lessons to Take from This Jewellery Website: 

• Artworking and Site Personalisation

• Beautiful Brand narrative

• Main menu is straightforward but the navigation feels premium

Visit https://aosdanaiona.com

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11 - Ashley Clarke - ★★★★★

Lessons to Take from This Jewellery Website: 

• Typography is refined

• Sustainability messaging

• Plenty of white space

Visit www.astleyclarke.com

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12 - JQ Diamonds - ★★★★★

Lessons to Take from This Jewellery Website: 

• Engaging product filtering

• Modern and minimal layout

• Lifestyle photography

Visit www.jqdiamonds.com

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13 - Emily Mortimer - ★★★★★

Lessons to Take from This Jewellery Website: 

• Well-structured menu

• Easy-to-use filters

• Modern Shopify Design

Visit www.emilymortimer.co.uk

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14 - Muru - ★★★★★

Lessons to Take from This Jewellery Website: 

• Search bar is well-placed

• Customer reviews displayed to build trust

• Loyalty program & referral incentives

Visit https://murujewellery.com

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15 - De Beers - ★★★★★

Lessons to Take from This Jewellery Website: 

• Dark, sophisticated color scheme

• Mega menu with images

• Detailed storytelling

Visit www.debeers.co.uk

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16 - Yorkshire Jewellers - ★★★★★

Lessons to Take from This Jewellery Website: 

• Classic serif typography adds a touch of heritage 

• Good Search Engine Optimisation

• Product descriptions include key details

Visit www.yorkshirejewellerycompany.co.uk

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17 - Harper Tait - ★★★★★

Lessons to Take from This Jewellery Website: 

• Seamless checkout process

• Clear product categories

• Customised Shopify Design

Visit www.harpertait.com

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18 - Zoraida - ★★★★★

Lessons to Take from This Jewellery Website:

• Refined Yet Warm Aesthetic

• Delicate, Nature-Inspired Elements

• Consistent Styling

Visit https://catherinezoraida.com

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19 - Alex Monroe - ★★★★★

Lessons to Take from This Jewellery Website: 

• Nature-Inspired Aesthetic

• Playful Typography & Icons

• Celebrity & Press Mentions

Visit www.alexmonroe.com

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20 - Lewins Jewllers  - ★★★★★

Lessons to Take from This Jewellery Website: 

• Artisan Craftsmanship Highlighted

• Clear Product Information

• Clean, Visual Menu

Visit https://lewinsjewellers.com

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VIEW OUR TOP 20 FROM PREVIOUS YEARS

2017 | 2019 | 2020 | 2021 | 2022 | 2024 | 2025

Our dedicated team of designers has been creating beautiful, modern, and responsive jewellery eCommerce websites for many years. If you wish to learn more about our services and expertise please call us on 01604 422356 or email us on info@lionsorbet.com