Many companies I speak to wonder if SEO is worth the time, effort, and investment. Many have had bad experiences in the past and little or no results.
It’s a fair question. After all, the results aren’t always immediate, and not every campaign delivers the same outcomes.
Read MoreIs Search Dead? With the landscape of search and consumer behavior shifting dramatically there’s a good chance it will change dramatically over the next year or so. For Generation Alpha, the idea of a traditional search engine may become a relic of the past, an obscure concept they’ll barely recognise. It’s evident that teenagers today are influencing their parents to transition from conventional platforms like Google to more interactive tools like ChatGPT. This change is just the beginning, and it poses critical questions for the future of retail.
Read MoreDid you know that by 🔗 Linking older pages or blogs to your new content, helps search engines find and rank it faster?
This SEO strategy is called ‘Internal Linking’ and it’s a simple way to boost visibility in search, as it shows that your latest work is important and connected to what you've already published.
This practise not only helps your content get noticed quicker but also strengthens your website’s overall performance. 🚀
Read More✍ Writing and publishing the right content can make a huge impact on your website visibility and traffic, but how do we know if the topic we are discussing and writing about is actually being searched for in Google? This is important for Luxury brands because the terminology and words we use that sound more professional may not be the words your customers are actually entering into Google search.
Read MoreI was driving with my daughter the other day and we were reminiscing over an episode of New Girl which is one of our favourite shows. There’s an episode where Bear Claw And Jessica Day perform a musical called Woodland Creatures. It had us laughing and I randomly starting singing “When I was a young Warthog” thinking that it was part of the musical. Much to the dismay of my daughter and protests it turns out it was actually a scene from Disney’s The Lion King performed by Pumba. How I got them mixed up I’ll never know. So what does this have to do with business success and growth for Luxury Brands?
Well it got me thinking, if I really was a young Warthog again, being 44, and 15 years into my business, what would I do differently or what advice would I give business owners that are either starting out or have limited time or limited budgets. What’s the one thing I would concentrate on to grow my leads, my website traffic and future proof my business?
Read MoreIs it me or are backlinks the last thing you think about when trying to grow your business. You’ve probably heard a few people talk about them but they seem so difficult and time consuming, right?
What if I told you backlinks are a cornerstone for boosting the visibility and reputation of luxury and premium brand websites in search engines. Would you believe me? They signal trust to search engines, boost rankings, and drive valuable traffic, making them essential for any premium brand's digital strategy. To try and make sense of this I’ve put together a straightforward explanation of why they matter and how to leverage them effectively to grow your online business.
Read MoreWe're finding it's more common when we take over a client's SEO work that the content they have been working hard on or even paying for hasn't even been indexed by Google.
This means that Google hasn't crawled the pages and therefore will not appear in Search results. There are various reasons for this but there is are simple ways to find out and to fix them. If you are wri The only sure fire way to know is to conduct a site audit and check Google Console to provide the actual
Read MoreLocal SEO, or search engine optimisation for local businesses, is an effective way for small and medium-sized businesses to increase their visibility and reach potential customers in their local area. For example, if you own or manage a jewellery, clothing or accessory store, targeting local traffic is essential to build a strong foundation for local customers. These customers are more likely to visit the store, look at your product range and try on before deciding to buy.
Read MoreOur owner and resident SEO Expert Steve Irvine talks SEO Strategy. A practical guide to enhancing your website for online search to help grow your traffic, enquiries and sales for retailers in Jewellery and the Luxury Goods Industry.
Read MoreCrafting compelling meta titles and meta descriptions for your web pages, products, and collections is an essential skill. These elements not only influence your search engine rankings but also play a crucial role in attracting potential visitors and enticing them to click through to your website. In this blog post, we will delve into the importance of meta titles and meta descriptions, and provide you with valuable tips on how to create captivating and effective ones to achieve the best SEO results.
Read MoreDid you know that SEO can be a game-changer for your website? A successful and productive SEO strategy can help luxury brands reach more customers and boost their bottom line. read our guide on why link building is so important.
Read MoreWhen it comes to e-commerce and luxury products, there are a few key things to keep in mind to ensure success. First and foremost, it is important to have a strong onsite and offsite SEO strategy in place. This will help ensure that your products are visible to your target audience and that potential customers can find your site easily. Additionally, it is important to focus on creating a high-quality and luxurious user experience. This means making sure your website is visually appealing and easy to navigate. Try and consider excellent customer service and shipping options further to differentiate your luxury products from others on the market.
Read MoreWith the recent launch and news of OpenAi’s ChatGPT discussions have opened up about the beneficial aspects of using Artificial intelligence to write and create content but also the possibility that its future use could negatively impact individual creators and companies. AI text and image creators are not new. Many companies offering paid-for services to generate copy, blogs, and research materials have sprung up over the last 12 months offering dreams of accelerated research and the future of marketing. So what does the future look like for content writers, authors, and researchers?
Read MoreOne of the key ways to increase sales on your website is to get more traffic, well the right traffic that is. We want the right customers to visit our website. Once they are there we can provide them with compelling information, interesting guides, and educational material to gain trust and confidence and introduce great products, great value, simple terms, and cheap postage to make the emotional decision to buy.
Read MoreOnce you build your website, getting free traffic will take time and can sometimes be frustrating. Let’s think about how you can send traffic to your website using some tried and trusted marketing techniques. Learn how you can accelerate your sales and enquries without waiting for search engines to catch up.
Read MoreJewellery Website & SEO Tips
Luxury jewellers and big brands such as Cartier and Tiffany & Co. continue to lead the charge with online growth and sales. Having a deep understanding of your customer base, their lifestyle and spending habits is essential, but how do other retailers compete, without spending millions of dollars on advertising and marketing?
Whether your business specialises in diamond rings or gifts it is important to find and engage with your customers. Building trust and confidence in your brand is vital to turn your visitors into customers and customers into fans. Where do we start? your Website!
Read MoreLaunching your new online store in todays internet driven society is the relatively easy bit. Getting traffic, engaging with your customers and getting sales is the hard bit. It can sometimes feel like an uphill struggle. Although peoples buying habits and social media use are changing rapidly you have to constantly change the way you reach out to your audience. This is our first steps SEO guide, the must haves to get your company gettign traffic and being found online.
Read MoreGoogle Analytics is a free resource that can be installed easily on any website and allows you to see insights into your visitors and track the performance of your website pages, keywords and search terms. It is a powerful analytics platform proving reporting features to enhance your website content, improve engagement and increase click through's from online advertising.
Read MoreGoogle Webmaster Tools is a Free resource for web designers, SEO experts or in house marketing teams to enhance their companies website Search Engine Optimisation (SEO) - You can visit their official page to sign up and learn more about it from Google themselves at https://www.google.com/webmasters/
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