Packaging is a Brand Representation
Whilst the core purpose of packaging jewellery is to protect it and to keep it safe, it is also a good brand representation. Packaging is often the first thing that people will see, and therefore, in many cases, is the first impression that your customers, clients and distributors will have of the company. Good packaging for your jewellery can be a valuable marketing opportunity!
Great packaging gives you the opportunity to promote your jewellery brand, as well as giving you the chance to uphold your professional image. Various social media platforms have seen a rise in videos promoting brands through unboxing videos, gift opening trends, clothing and accessory hauls. This has become a powerful marketing tool, as the first thing that draws a viewers attention is the packaging, and ultimately, who and what the brand stands for.
What Your Packaging Says About You
The luxury, elegant and refined finish of packaged jewellery builds anticipation, and therefore an element of excitement. So, it’s important to create something that consumers will remember, and that will make them want to choose you - not just because of your products, but because of the way that you package your products. Think of Tiffany; they grew and established a brand from marketing their products and packaging through colour recognition. The ‘Robin Egg Blue’ was widely used across Tiffany’s branding and packaging, and is now known as ‘Tiffany Blue’.
It is important to think of what you would like to represent or showcase through your packaging. Whether you would like to be known as a brand that uses eco-friendly, sustainable packaging, one that displays elegance, and lavishness, or even a company like Tiffany, which uses colour recognition. Whatever you choose, by caring, and being considerate about your packaging, you can find ways to be innovative, efficient, and cost-effective in the way that you deliver your products.
We have compiled a list of 10 packaging companies of varied prices and luxury (in no particular order) so that you can find the perfect packaging and creative inspiration for you company.
1: Westpack
Westpack is best known for their custom made jewellery boxes with logo print. They can supply everything from display trays, polishing cloths, and jewellery travel cases to ribbon, stickers, and jewellery bags. Their mission is to make your jewellery look as good as possible. Whether you are just starting out, or are already well established in the industry, Westpack provides professional solutions at great prices.
2: Fiorini
Fiorini’s ‘Made in Italy’ products combine 70 years of craftsmanship, creativity, technical and artistic skills. They have essential values combined with their corporate ethics and the use of 100% environmentally-friendly materials for every product.
3: Bohlmeier
‘Unique packaging for unique products’. Bohlmeier provides a flexible, creative and unique design process for your packaging. They offer state-of-the-art printing and finishing technologies and also individual box inserts made of cardboard, foam, or plastic, so that the stage is perfectly set for your jewellery!
4: Finer Packaging
Finer Packaging is one of the UK’s leading suppliers of jewellery and gift packaging. They supply a large collection of point of sale material and packaging to the jewellery and gift trades. Finer Packaging’s jewellery box collection includes wooden, leatherette and cardboard boxes along with jewellery rolls. In addition to this, they can also supply bespoke, custom made and personalised jewellery boxes and gift packaging to the jewellery and gift trades.
5: Interpak
Interpak specialise in both wholesale and retail, utilising top quality materials to give your products the, ‘luxury platform that they deserve’. Their business’ motto has always been to make each purchase feel special for a consumer. Interpak’s quality and bespoke packaging reassures consumers that they have bought exactly what they are looking for. From luxury boxes to delicate pouches, Interpak works with a wide range of styles and materials to develop packaging that will effectively deliver your brand message.
6: Jaykom
Jaykom’s goal and passion has been to provide tailor-made packaging that keeps in tune with jewellery trends to make beautiful, meaningful products that are long-lasting. They bring the latest and most consistent packaging products to the market, which enables you to create an exciting point of sale, as well as an unboxing experience for your clients. As Jaykom constantly innovates and develops new products, it is, ‘easy for your brand’s experience to remain at the forefront of your customer’s mind’.
7: Stockpak
Stockpak provides traditional and colourful jewellery and gift boxes at great prices. They offer an extensive range of quality packaging. Stockpak is part of the Interpak group, a provider of customised presentation packaging for over 50 years. If you can’t find the colour, shape or size you would like from their stock range, they can manufacture to your specific requirements!
8- Hatton & Spencer
Jewellery packaging for in-store and online retailers. They are a single destination for complete packaging products - from everyday packaging to bespoke packaging, and their dedicated team looks after diverse clients from high street boutiques to national brands. Hatton and Spencer work closely with trusted partners and select the best supplier for your needs each and every time you order, and if you are struggling to find your perfect packaging, they will source on your behalf!
9- Precious Packaging
At Precious Packaging, you can choose from a range of sizes, styles, and finishes and upload your logo for a bespoke packaging product. Order custom jewellery boxes, bags and tissue paper online. Their highly qualified UK based design team will ensure that you are guided through the process. You can start by contacting Precious Packaging’s 5-star rated customer service team to receive a quote.
10: Tiny Box Company
‘Send it out in style’. The Tiny Box Company only offers recycled and eco-friendly packaging. They offer a huge range of cheap and stylish recycled jewellery boxes, gift boxes, recycled presentation boxes, gift bags, and other recycled gift packaging, to fit all of your needs. As well as this, they have a huge selection of packaging colours and sizes, hand-picking their collection to suit all needs.
