The importance of high-quality photography cannot be overstated to entice customers to buy. Whether you are a small boutique or an established brand, the way your jewellery is presented can significantly influence customer perception and sales. We have curated a list of photographers that we have either worked with, have been recommended to us or have researched and found their portfolio inspiring and worth a mention to help you find the right fit for your company.
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Jewellery Packaging Directory
Whilst the core purpose of packaging jewellery is to protect it and to keep it safe, it is also a good brand representation. Packaging is often the first thing that people will see, and therefore, in many cases, is the first impression that your customers, clients and distributors will have of the company. Good packaging for your jewellery can be a valuable marketing opportunity!
Great packaging gives you the opportunity to promote your jewellery brand, as well as giving you the chance to uphold your professional image. Various social media platforms have seen a rise in videos promoting brands through unboxing videos, gift opening trends, clothing and accessory hauls. This has become a powerful marketing tool, as the first thing that draws a viewers attention is the packaging, and ultimately, who and what the brand stands for.
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The Importance of Branding for Jewellers
When you think of the brand 'Coca Cola', what is the first thing that comes to mind? The logo? An advertisement? It may be the festive red trucks of 'Holidays Are Coming'. Perhaps the group of hilltop singers in the 1971 hit, 'I'd Like To Buy The World A Coke.' More recently, 'Open That Coca-Cola', featuring music by Tyler, The Creator. When your customers view your brand, what do they see?
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9 Ways to prepare your 3D CAD models for Jewellery Rendering
Creating superb images of Diamond and Gemstone Jewellery from 3D CAD models is becoming increasingly popular for jewellers, designers and retailers looking to enhance their product range and delivery a rich experience for their customers.
There are plenty of benefits for choosing 3D Jewellery rendering over photography, mainly speed of delivery, quality of imagery and the fact that animated videos look so much better in 3D than traditional film cameras.
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What is 3D rendering for Jewellery & Diamonds?
Lionsorbet uses a number of techniques to create digital representations of a company's products for display on websites, literature, display screens and marketing material.
Unlike Jewellery photography that requires a physical sample set up in a studio to photograph directly, we use skills in 3d modelling, rendering and animation to create a virtual, digital photograph or a movie, often referred to as an animation, of a companies products for use in marketing material.
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Retail Marketing for 2020
Although each of us at Lionsorbet is remote from our colleagues while working at home, it is otherwise business as normal for us. That is 'as normal as normal can be' right now. We are fortunate that our workflow is unaffected.
For those of you who have to close your physical shop doors, we hope it will not be for too long and when you reopen you will be supported by clients old and new who feel a renewed value for goods, services and loved ones. Maybe this current situation is a lesson for us all to never take anything for granted and to be better prepared for what the world may challenge us with. It is now very clear that we are still very vulnerable.
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Entrepreneurs Reading List - Books for all business owners
I'm an avid reader and since early childhood have poured over point horrors, lost myself in Stephen King and more recently enjoyed the rich tapestries that Richard E Feist paints with language. Fiction has always been a favourite of mine more as a form of escapism that a need to learn something new.
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