Whilst the core purpose of packaging jewellery is to protect it and to keep it safe, it is also a good brand representation. Packaging is often the first thing that people will see, and therefore, in many cases, is the first impression that your customers, clients and distributors will have of the company. Good packaging for your jewellery can be a valuable marketing opportunity!
Great packaging gives you the opportunity to promote your jewellery brand, as well as giving you the chance to uphold your professional image. Various social media platforms have seen a rise in videos promoting brands through unboxing videos, gift opening trends, clothing and accessory hauls. This has become a powerful marketing tool, as the first thing that draws a viewers attention is the packaging, and ultimately, who and what the brand stands for.
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