what is performance max for ads in shopify

Is Google's Performance Max the new way to run ads?

June 24, 2024

Performance Max is a tool from Google Ads that simplifies ad management by allowing businesses to create one campaign that runs across multiple platforms like YouTube, Google Search, and Gmail. It uses smart technology to automatically improve ads and target the right audience. This results in easier management, better performance, and a wider reach.

Could this be the start of companies managing ads internally rather than relying on Agencies with hefty management fees, making it a lot more accessible for new companies or limited budgets?

Lifestyle and Product Photography Directory

June 21, 2024

The importance of high-quality photography cannot be overstated to entice customers to buy. Whether you are a small boutique or an established brand, the way your jewellery is presented can significantly influence customer perception and sales. We have curated a list of photographers that we have either worked with, have been recommended to us or have researched and found their portfolio inspiring and worth a mention to help you find the right fit for your company.

optimise your luxury website for local search

Optimise Your Luxury Retail Business For Local Traffic

June 17, 2024

Local SEO, or search engine optimisation for local businesses, is an effective way for small and medium-sized businesses to increase their visibility and reach potential customers in their local area. For example, if you own or manage a jewellery, clothing or accessory store, targeting local traffic is essential to build a strong foundation for local customers. These customers are more likely to visit the store, look at your product range and try on before deciding to buy.

The 10 Best Shopify Themes in 2024

May 20, 2024

What are the best Shopify Themes to build a website?

As Shopify experts, we have extensive experience selecting the perfect theme for a website. Each client is unique, so we cover a wide range of options when choosing a theme. Whether it's advanced product pages, collection filtering, animations, or video integration, there are always multiple factors to consider.

Getting Started With Shopify Web Design

April 1, 2024

Shopify is a cloud-based, multi-channel e-commerce platform designed to help small and large businesses create and manage their online stores. The Shopify platform offers a range of features, including website building, payment processing, inventory management, and shipping.

jewellery sketch artists and designers directory

Jewellery Art and Designer Directory

March 8, 2024

In the modern age of online jewellery sales, where countless designs are just a click away, standing out requires more than just a beautiful product, it demands an artistic touch that tells a story. Traditional design and sketch work play a pivotal role in transforming a piece of jewellery from a simple accessory into a captivating masterpiece that resonates with buyers on an emotional level. This blog post explores the significance of art in jewellery design, offering a curated directory of talented sketch artists and designers who can help elevate your brand. Discover how the timeless craft of sketching can enhance your e-commerce strategy, making your jewellery unforgettable and driving sales like never before.

Best POS systems for Shopify and Jewellery Retail

February 27, 2024

There seems to be a POS crisis for jewellery retailers. Why is this?

Working alongside many Jewellers, some with a single store and some with multiple retail outlets, there seems to be a growing ache with the challenges their POS system is causing. This can be lack of features, little or no support for their current website and ecommerce platform, data issues such as inventory accuracy and lack of features such as booking in repairs, custom jobs and services.

unifying brands across multiple websites.

Unifying Brand Identity

February 21, 2024

In modern marketing and sales, a company's online presence is a critical component of its brand identity. However, when a group of company websites exhibits a diverse array of designs, it can lead to a disjointed user experience. This lack of consistency not only undermines the brand's visual cohesion but also hinders the establishment of a unified corporate identity.

The Top 20 Jewellery and Watch Website designs for 2024

January 10, 2024

Welcome to our top 20 jewellery and watch website designs of 2024! These brands are starting the year off strong with some engaging design, stunning photography, unique typography and excellent consideration of user experience. We have also chosen some of our own website designs which showcase our in-house design expertise and our outstanding clients.

Here at Lionsorbet we are experts on what makes a jewellery and watch website stand out. The brands on this list are put here because they inspire us to evolve with the industry and create beautiful eye-catching websites. To discover more, click on the link to view the websites and take in some ideas from these skilful designs!

View our timeline below of our previous favourites to discover how the world of jewellery and watch website design has evolved.

moving your website to shopify common mistakes

Moving to Shopify? Avoid these common mistakes

January 9, 2024

How to maintain traffic and sales when migrating to Shopify

Migrating your website over to Shopify holds a lot of promise for your online ecommerce business. However, this transition isn’t just about moving, it’s about avoiding pitfalls that could affect your Website traffic, SEO, and sales.

From our own experience and the stories we have been told by our clients, there are many things that can go unnoticed or untouched that can result in a huge drop in traffic and even worse sales. There is no one foolproof strategy but we can steer you clear of the usual stumbling blocks encountered when moving to Shopify. From safeguarding your SEO to preserving traffic and sales, we’ve mapped out a plan to get you started.

how to attract more customers to your luxury business

5 Ways to get more customers for your luxury business

November 5, 2023

Build an eCommerce business that competes with great brands

Want to attract new customers to your business without the fuss of complex strategies? It can feel an uphill struggle for most business owners, fighting feast or famine for sales, enquiries and leads for the chance of consistent revenue. The reality is, marketing hasn’t really changed much in the last 100 years. Only the platforms have. Just remember you are marketing to people not the technology.

SEO for Success: 10 proven strategies to increase traffic and sales

September 10, 2023

“SEO helps you get noticed and stand out in the crowded world of the internet” - Steve Irvine

Our owner and resident SEO Expert Steve Irvine talks SEO Strategy. A practical guide to enhancing your website for online search to help grow your traffic, enquiries and sales for retailers in Jewellery and the Luxury Goods Industry.

Top 10 reasons to consider Shopify

August 27, 2023

Unveiling the Power of Shopify: Discover the Top 10 Reasons Why This E-Commerce Platform Deserves Your Attention

In today's digital world, having a strong online presence isn't just a bonus, it's essential for retailers of Luxury Goods that want continued growth and sales. With more and more people shopping online, choosing the right platform for your online store is a big decision to make and you’re likely to be offered conflicting information from individuals and agencies.

Unleashing Business Success with Shopify

August 26, 2023

What is Shopify and why is it important for retailers and businesses selling products and services?

The growth of e-commerce has transformed the way businesses operate and engage with customers. eCommerce platforms provide businesses with a digital storefront to showcase and sell their products or services online.

In today's fast-paced and interconnected world, having a strong online presence is not only a standard but wholly essential for reaching a wider audience, increasing sales, and staying competitive.

eCommerce platforms streamline the sales process, from inventory management and order processing to secure payment gateways and customer relationship management. For businesses of all sizes, eCommerce platforms are not just a convenience, but a strategic necessity to thrive in the digital economy.

shopify retail guide for discounts and sales

Shopify Discounts and Sales

August 2, 2023

A retail guide to Shopify Discounts, Sales and Promotions

Unlock the secrets to skyrocketing your retail sales on Shopify with our ultimate guide to Discounts, Sales, and Promotions! Discover proven strategies and expert tips to drive customer engagement, boost conversions, and build brand loyalty. Whether you're a seasoned retailer or just starting out, this comprehensive blog post will equip you with the tools you need to supercharge your Shopify store and achieve unparalleled success. Let's dive in!"

The importance of Meta Titles and Descriptions for SEO

July 13, 2023

Crafting compelling meta titles and meta descriptions for your web pages, products, and collections is an essential skill. These elements not only influence your search engine rankings but also play a crucial role in attracting potential visitors and enticing them to click through to your website. In this blog post, we will delve into the importance of meta titles and meta descriptions, and provide you with valuable tips on how to create captivating and effective ones to achieve the best SEO results.

best shopify website designs for creative inspiration

60 Shopify Website Designs That Will Make You Envious

July 7, 2023

A visually captivating and user-friendly website is essential for success. In this article, we've curated 60 awe-inspiring Shopify website designs that will leave you envious. These remarkable examples showcase innovative design, thoughtful layouts, and intuitive user experiences, providing invaluable inspiration for your own online store.

5 reasons to upgrade to Shopify Online Store 2.0

July 6, 2023

Shopify is a leading ecommerce platform and is continually improving its platform and features to make running an online and in person store simple and easy. It was announced at the annual Shopify Unite (2021) event that a new way to edit Shopify websites was being released, using an advanced themed editor (Customize Admin Panel) called Online Store 2.0 or more commonly referred to as OS2.0.

Jewellery Manufacturers Trade Directory

May 1, 2023

Are you a jeweller in based the UK or Europe and are looking to expand your range in fine diamond jewellery, wedding rings, gemstones or designer rings, earrings and pendants, then view our directory of some of the UK's finest designer jewellery manufacturers of mounts, findings and complete designs.

top 20 jewellery and watch websites built on the shopify platform

Top 20 Shopify Jewellery & Watch Websites

April 10, 2023

Shopify is an excellent platform for e-commerce. It's a popular and reliable platform that allows businesses to create and run their online stores with ease. Shopify offers many features and tools to help merchants set up online stores, manage inventory, process payments, and handle shipping and delivery. We showcase some of the best jewellery and watch brands launched on the Shopify platform.

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