Jewellery Website SEO Tips for Luxury Brands

November 14, 2022

Luxury jewellers and big brands such as Cartier and Tiffany & Co. continue to lead the charge with online growth and sales. Having a deep understanding of your customer base, their lifestyle and spending habits is essential, but how do other retailers compete, without spending millions of dollars on advertising and marketing?

Whether your business specialises in diamond rings or gifts it is important to find and engage with your customers. Building trust and confidence in your brand is vital to turn your visitors into customers and customers into fans. Where do we start? your Website!

The Top 20 Jewellery and Watch Website designs for 2022

November 8, 2022

Here are some of the best online jewellery and watch websites for 2022! Our top 20 includes websites from luxury jewellery and watch companies all over the world, as well as showcasing some of our own work, to highlight our in-house design, as well as our amazing customers. As we at Lionsorbet specialise in Jewellery and Luxury Brand Shopify Website Design, we have chosen our top 20 based on a variety of factors, such as uniqueness, creativity, user experience, stunning designs, and eye-catching photography. Browse our list and click on the link to view a website, and take inspiration and ideas from each of these outstanding concepts!

Approved supplier to the CMJ

August 17, 2022

We are proud to become a member of the CMJ, allowing us to strengthen our own relationships within the Jewellery & Watch industry by offering help, advice, and support for eCommerce, SEO, and Digital Marketing in the retail sector.

Shopify for Jewellery Trade & Wholesale Customers

May 9, 2022

Shopify is an amazing platform for listing and selling products online to the public, with simple pricing options, allowing customers to add to a basket and purchase an item. But what about trade customers? an area dedicated to Trade only, providing information hidden away from public view, customer discounts, and ex vat or tax options to make price calculations easier.

Shopify is a perfect platform for Retail, Trade, and Wholesale Jewellery companies for listing and selling products online.

The answer is, that Shopify provides some simple and more complex options to facilitate all customer types, from password-protected areas and hidden collections to customer login areas that provide different pricing levels or price bands. We have highlighted some options below starting at the simplest option, leading onto more involved Wholesale Shopify Websites.

Jewellery Packaging Directory

February 7, 2022

Whilst the core purpose of packaging jewellery is to protect it and to keep it safe, it is also a good brand representation. Packaging is often the first thing that people will see, and therefore, in many cases, is the first impression that your customers, clients and distributors will have of the company. Good packaging for your jewellery can be a valuable marketing opportunity!

Great packaging gives you the opportunity to promote your jewellery brand, as well as giving you the chance to uphold your professional image. Various social media platforms have seen a rise in videos promoting brands through unboxing videos, gift opening trends, clothing and accessory hauls. This has become a powerful marketing tool, as the first thing that draws a viewers attention is the packaging, and ultimately, who and what the brand stands for.

Top 20 Jewellery Website designs of 2020 - 2021

August 31, 2021

Due to the success of our 2017 article, highlighting the top 20 Jewellery website designs, as well at the popularity of our 2019 article, identifying the best of jewellery website design, we have decided to make this an annual feature. In these articles, we will present some of the best jewellery websites online per year, and put together our top 20. Lionsorbet specialise in Jewellery Website Design, and therefore, we have included some of our own work to showcase our in house design and to celebrate our amazing customers. Our choices are based on user experience, creativity, eye-catching design and photography. Click on the links under each picture to view the website. We hope you enjoy looking into the beautiful, unique designs and talent shown throughout these website designs.

The Importance of Branding for Jewellers

August 17, 2021

When you think of the brand 'Coca Cola', what is the first thing that comes to mind? The logo? An advertisement? It may be the festive red trucks of 'Holidays Are Coming'. Perhaps the group of hilltop singers in the 1971 hit, 'I'd Like To Buy The World A Coke.' More recently, 'Open That Coca-Cola', featuring music by Tyler, The Creator. When your customers view your brand, what do they see?

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9 Ways to prepare your 3D CAD models for Jewellery Rendering

March 20, 2021

Creating superb images of Diamond and Gemstone Jewellery from 3D CAD models is becoming increasingly popular for jewellers, designers and retailers looking to enhance their product range and delivery a rich experience for their customers.

There are plenty of benefits for choosing 3D Jewellery rendering over photography, mainly speed of delivery, quality of imagery and the fact that animated videos look so much better in 3D than traditional film cameras.

What are Shopify Partners and Why are they Important?

March 15, 2021

If you own a Shopify store or are looking to have one created then you may have heard or come across the term Shopify Partner or Shopify Experts. These are basically individuals or Design agencies that work predominantly with the Shopify platform and can provide expertise to design, build and launch your new eCommerce website.

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What is 3D rendering for Jewellery & Diamonds?

February 20, 2021

Lionsorbet uses a number of techniques to create digital representations of a company's products for display on websites, literature, display screens and marketing material.

Unlike Jewellery photography that requires a physical sample set up in a studio to photograph directly, we use skills in 3d modelling, rendering and animation to create a virtual, digital photograph or a movie, often referred to as an animation, of a companies products for use in marketing material.

Ecommerce important shopping dates for 2020-2021

July 14, 2020

Our guide to important dates for retailers in e-commerce and online sales to consider for their marketing and advertising for 2020 and 2021. If you own or operate a retail business you can find out what key dates to add to your calendar to plan your website marketing for the next 12 months.

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The best shopify stores for ecommerce design inspiration

June 28, 2020

Presenting the best Shopify stores for eCommerce design inspiration. Our team at Lionsorbet have been building eCommerce websites on the Shopify Platform for over 6 years. We launched our very own store www.jewellergraphics.net to test the platform, offering digital delivery of products to our clients and haven’t looked back. Many brands from around the world are moving over to Shopify and there are some fantastic designs. From great product interaction, amazing photography to modern design trends there is some truly inspirational sites to whet your appetite. We’ve listed some of the best below and wouldn’t be fair not to add a few of our own great designs.

Retail Marketing for 2020

March 27, 2020

Although each of us at Lionsorbet is remote from our colleagues while working at home, it is otherwise business as normal for us. That is 'as normal as normal can be' right now. We are fortunate that our workflow is unaffected.

For those of you who have to close your physical shop doors, we hope it will not be for too long and when you reopen you will be supported by clients old and new who feel a renewed value for goods, services and loved ones. Maybe this current situation is a lesson for us all to never take anything for granted and to be better prepared for what the world may challenge us with. It is now very clear that we are still very vulnerable.

The Best of Jewellery Website Design for 2019 - top 20

August 21, 2019

Our article published in 2017 highlighting the top 20 website designs proved to be quite a hit. We decided to update this for 2019, presenting some of the best jewellery websites online this year. Lionsorbet specialise in Jewellery Website design so we have naturally included some of our own work. It would be silly not to celebrate our in house design and our amazing customers. We've put together our top 20 below. Our choices are based on user experience, creativity, eye catching design and photography. Click on the links under each picture to view the website. Hope you enjoy them as much as we do.

Build trust and confidence with Jewellery Trade Organisations

December 11, 2018

You will see on many jewellery retail websites a raft of trade organisation logo’s and links displaying a companies association or membership with online trade buying groups or organisations. There a many reasons for this type of practise which include:

The Best Jewellery Website Designs 2017 - top 20

December 3, 2017

As a company that specialise in Jewellery Website design we have to be careful not to be biased over our own work. Naturally we look for inspiration and trends within Jewellery Retail and online eccommerce and always have our favourites. We've put together our top 20 below including some of our designs based on simplicity, photography, ease of use and creativity.

First steps SEO

November 22, 2017

Launch your website and start getting traffic and sales.

Launching your new online store in todays internet driven society is the relatively easy bit. Getting traffic, engaging with your customers and getting sales is the hard bit. It can sometimes feel like an uphill struggle. Although peoples buying habits and social media use are changing rapidly you have to constantly change the way you reach out to your audience. This is our first steps SEO guide, the must haves to get your company gettign traffic and being found online.

Entrepreneurs Reading List - Books for all business owners

September 23, 2017

I'm an avid reader and since early childhood have poured over point horrors, lost myself in Stephen King and more recently enjoyed the rich tapestries that Richard E Feist paints with language. Fiction has always been a favourite of mine more as a form of escapism that a need to learn something new.

Benefits of Google Analytics for Search Engine Optimisation (SEO)

September 1, 2017

Google Analytics is a free resource that can be installed easily on any website and allows you to see insights into your visitors and track the performance of your website pages, keywords and search terms. It is a powerful analytics platform proving reporting features to enhance your website content, improve engagement and increase click through's from online advertising.

The benefits of Google Search Console ( Webmaster Tools) for SEO

July 13, 2017

Google Webmaster Tools is a Free resource for web designers, SEO experts or in house marketing teams to enhance their companies website Search Engine Optimisation (SEO) - You can visit their official page to sign up and learn more about it from Google themselves at https://www.google.com/webmasters/

“Why Not Just Use Wix?” And Other Questions That Aren’t Really About Websites

Why not Wix? When customers ask why they should choose an agency over a free template, the real question is about trust, strategy, and growth, not just design.

Why Your Content Isn’t Converting (And What to Do About It)

Many independent jewellers and luxury retailers are still creating content that looks great but doesn’t convert. In this article, we break down why traditional blog posts and generic newsletters are falling short — and what kind of content actually drives leads and sales. From SEO to email strategy, we share how Lionsorbet is evolving our approach to help brands like yours turn content into consistent revenue.

Top 10 Luxury Makeup & Beauty Websites in 2025

In 2025, the beauty industry is more competitive than ever and increasingly reliant of digital platforms. With global cosmetic sales continuing to soar , beauty brands are stepping up not just with innovative products, but with immersive, high-end online experiences that reflect their identity and values. A stunning website is no longer optional it's a powerful tool that drives engagement, builds loyalty, and converts visitors into devoted customers.

Jewellery Website Design: 8 Expert Tips to Boost Sales and Performance

Is your jewellery website doing your brand justice, or holding it back?

At Lionsorbet, we’ve worked with jewellers of all shapes and sizes, and one thing is clear: a beautifully designed, high-performing website can transform your online business. Whether you're just starting out or looking to improve your existing store, there are key areas that can make a big difference.

With years of experience designing Shopify websites for luxury and jewellery brands, we've learned what truly works, and what doesn’t. In this post, we’re sharing 8 practical ways to improve your website’s performance and create a more impactful experience for your customers.

Shopify is a perfect platform for Retail, Trade, and Wholesale Jewellery companies for listing and selling products online.

Shopify for luxury retail

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Is your jewellery website doing your brand justice, or holding it back?