The True Gem - Diamond Jewelry Website
Client: The True Gem
The True Gem is a diamond Jewelry company on a mission to build a community that changes the way the world sees jewelry through the power of integrity, sustainable and eco-conscious practices, and valuing people and the planet over profit.
Our team created a new online shopping experience for their growing customer base on the Shopify Platform to showcase their beautiful product range but give their customers a simple way to shop their favorite diamond jewelry items online.
Project Features:
Shopify eCommerce Design
Lab-Grown Diamond Pricing App
Dynamic Ring Builder Functionality
Klarna Integration
New Dynamic Ring Builder
Built directly into the Shopify Interface, our team created a unique ring builder app that allows customers to walk through a simple process of Choosing a Setting, Adding a Center Stone and then Completing the ring purchase. Centre stone choices are displayed from either a live feed or imported diamond lists. The App supports Mined Diamonds, Lab Grown Diamonds and Moissanites.
Love Stories
The True Gem have become renowned for their amazing ‘Love Stories’. Customers who have shared their stories of how they met and fell in love and their journey to find the perfect Engagement Ring.
The new site features a dedicated collection of Love Stories and not only allow for great reading but also act as the perfect inspiration for new couples looking to tie the knot.
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