Lionsorbet SEO Academy
Our academy is a members-only resource for Jewellers and Luxury brands to learn about eCommerce Marketing, SEO, and content creation. Learn tried and tested methods to get traffic to your website and increase enquiries and sales without the cost of hiring an agency. Get complete access to an exclusive collection of members-only content.
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☳ Content Guide
Creating an eCommerce Digital Marketing Plan for your website
➭ Planning & Strategy
Five Must-Do Tasks To Help Grow Your Online Business
➭ Planning & Strategy
SEO Planning Guide / 12-Month Calendar and checklist
➭ Planning & Strategy
15 Marketing Ideas for your business
➭ eCommerce
Ultimate Blog Post Checklist to write and promote your content
➭ Digital Marketing
Creating a Content Hub. The power of cluster articles
➭ Digital Marketing
⇩ Member Downloads
Daily Timeboxing, planning worksheet
⇲ PDF Worksheet
Blog Post writing and promoting checklist
⇲ PDF Worksheet
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Learn SEO for Jewellery and Luxury Brands for Free
Our blog has a large selection of articles and information to read and brush up on your SEO and digital marketing skills, written by our experts. Click on any of the links below to read now.
Welcome to our top 20 jewellery and watch website designs of 2024! These brands are starting the year off strong with some engaging design, stunning photography, unique typography and excellent consideration of user experience. We have also chosen some of our own website designs which showcase our in-house design expertise and our outstanding clients.
Here at Lionsorbet we are experts on what makes a jewellery and watch website stand out. The brands on this list are put here because they inspire us to evolve with the industry and create beautiful eye-catching websites. To discover more, click on the link to view the websites and take in some ideas from these skilful designs!
View our timeline below of our previous favourites to discover how the world of jewellery and watch website design has evolved.
A virtual world built on Social connection
In its simplest form, the metaverse is an immersive three-dimensional internet experience connecting people together in a shared virtual simulation. It is the next generation of the internet built entirely in 3D allowing you to interact with friends, colleagues, and professionals without the barriers that current 2D screens impose. The metaverse is pushing the boundaries of digital connection, using virtual reality and augmented reality technology to make it a seamless and effortless part of our lives.
SEO to Help Luxury Brands
Did you know that SEO can be a game-changer for your website? A successful and productive SEO strategy can help luxury brands reach more customers and boost their bottom line. read our guide on why link building is so important.
When it comes to e-commerce and luxury products, there are a few key things to keep in mind to ensure success. First and foremost, it is important to have a strong onsite and offsite SEO strategy in place. This will help ensure that your products are visible to your target audience and that potential customers can find your site easily. Additionally, it is important to focus on creating a high-quality and luxurious user experience. This means making sure your website is visually appealing and easy to navigate. Try and consider excellent customer service and shipping options further to differentiate your luxury products from others on the market.
In terms of luxury retail and eCommerce, NFTs have the potential to become valuable because they offer a way for businesses to securely and verifiably sell unique digital goods. This could include things like limited edition virtual items in online games, exclusive digital artwork, or even physical items with verified provenance. By using NFTs, businesses can create scarcity around their products and potentially generate more value for them.
The future of luxury retail is likely to be heavily influenced by the development of Web3 technology, a decentralised online ecosystem based on blockchain, and also Web 3.0, also known as the "semantic web," which is a vision for the future of the internet in which machines are able to understand and interpret the meaning of web content, rather than just being able to access and display it. This would enable a more personalized and intuitive online shopping experience, as well as new possibilities for luxury retailers to engage with their customers.
With the recent launch and news of OpenAi’s ChatGPT discussions have opened up about the beneficial aspects of using Artificial intelligence to write and create content but also the possibility that its future use could negatively impact individual creators and companies. AI text and image creators are not new. Many companies offering paid-for services to generate copy, blogs, and research materials have sprung up over the last 12 months offering dreams of accelerated research and the future of marketing. So what does the future look like for content writers, authors, and researchers?
One of the key ways to increase sales on your website is to get more traffic, well the right traffic that is. We want the right customers to visit our website. Once they are there we can provide them with compelling information, interesting guides, and educational material to gain trust and confidence and introduce great products, great value, simple terms, and cheap postage to make the emotional decision to buy.
Luxury jewellers and big brands such as Cartier and Tiffany & Co. continue to lead the charge with online growth and sales. Having a deep understanding of your customer base, their lifestyle and spending habits is essential, but how do other retailers compete, without spending millions of dollars on advertising and marketing?
Whether your business specialises in diamond rings or gifts it is important to find and engage with your customers. Building trust and confidence in your brand is vital to turn your visitors into customers and customers into fans. Where do we start? your Website!
Here are some of the best online jewellery and watch websites for 2022! Our top 20 includes websites from luxury jewellery and watch companies all over the world, as well as showcasing some of our own work, to highlight our in-house design, as well as our amazing customers. As we at Lionsorbet specialise in Jewellery and Luxury Brand Shopify Website Design, we have chosen our top 20 based on a variety of factors, such as uniqueness, creativity, user experience, stunning designs, and eye-catching photography. Browse our list and click on the link to view a website, and take inspiration and ideas from each of these outstanding concepts!
Shopify is an amazing platform for listing and selling products online to the public, with simple pricing options, allowing customers to add to a basket and purchase an item. But what about trade customers? an area dedicated to Trade only, providing information hidden away from public view, customer discounts, and ex vat or tax options to make price calculations easier.
Shopify is a perfect platform for Retail, Trade, and Wholesale Jewellery companies for listing and selling products online.
The answer is, that Shopify provides some simple and more complex options to facilitate all customer types, from password-protected areas and hidden collections to customer login areas that provide different pricing levels or price bands. We have highlighted some options below starting at the simplest option, leading onto more involved Wholesale Shopify Websites.
Whilst the core purpose of packaging jewellery is to protect it and to keep it safe, it is also a good brand representation. Packaging is often the first thing that people will see, and therefore, in many cases, is the first impression that your customers, clients and distributors will have of the company. Good packaging for your jewellery can be a valuable marketing opportunity!
Great packaging gives you the opportunity to promote your jewellery brand, as well as giving you the chance to uphold your professional image. Various social media platforms have seen a rise in videos promoting brands through unboxing videos, gift opening trends, clothing and accessory hauls. This has become a powerful marketing tool, as the first thing that draws a viewers attention is the packaging, and ultimately, who and what the brand stands for.
When you think of the brand 'Coca Cola', what is the first thing that comes to mind? The logo? An advertisement? It may be the festive red trucks of 'Holidays Are Coming'. Perhaps the group of hilltop singers in the 1971 hit, 'I'd Like To Buy The World A Coke.' More recently, 'Open That Coca-Cola', featuring music by Tyler, The Creator. When your customers view your brand, what do they see?
If you own a Shopify store or are looking to have one created then you may have heard or come across the term Shopify Partner or Shopify Experts. These are basically individuals or Design agencies that work predominantly with the Shopify platform and can provide expertise to design, build and launch your new eCommerce website.
Presenting the best Shopify stores for eCommerce design inspiration. Our team at Lionsorbet have been building eCommerce websites on the Shopify Platform for over 6 years. We launched our very own store www.jewellergraphics.net to test the platform, offering digital delivery of products to our clients and haven’t looked back. Many brands from around the world are moving over to Shopify and there are some fantastic designs. From great product interaction, amazing photography to modern design trends there is some truly inspirational sites to whet your appetite. We’ve listed some of the best below and wouldn’t be fair not to add a few of our own great designs.
Although each of us at Lionsorbet is remote from our colleagues while working at home, it is otherwise business as normal for us. That is 'as normal as normal can be' right now. We are fortunate that our workflow is unaffected.
For those of you who have to close your physical shop doors, we hope it will not be for too long and when you reopen you will be supported by clients old and new who feel a renewed value for goods, services and loved ones. Maybe this current situation is a lesson for us all to never take anything for granted and to be better prepared for what the world may challenge us with. It is now very clear that we are still very vulnerable.
Our article published in 2017 highlighting the top 20 website designs proved to be quite a hit. We decided to update this for 2019, presenting some of the best jewellery websites online this year. Lionsorbet specialise in Jewellery Website design so we have naturally included some of our own work. It would be silly not to celebrate our in house design and our amazing customers. We've put together our top 20 below. Our choices are based on user experience, creativity, eye catching design and photography. Click on the links under each picture to view the website. Hope you enjoy them as much as we do.
You will see on many jewellery retail websites a raft of trade organisation logo’s and links displaying a companies association or membership with online trade buying groups or organisations. There a many reasons for this type of practise which include:
As a company that specialise in Jewellery Website design we have to be careful not to be biased over our own work. Naturally we look for inspiration and trends within Jewellery Retail and online eccommerce and always have our favourites. We've put together our top 20 below including some of our designs based on simplicity, photography, ease of use and creativity.
Launch your website and start getting traffic and sales.
Launching your new online store in todays internet driven society is the relatively easy bit. Getting traffic, engaging with your customers and getting sales is the hard bit. It can sometimes feel like an uphill struggle. Although peoples buying habits and social media use are changing rapidly you have to constantly change the way you reach out to your audience. This is our first steps SEO guide, the must haves to get your company gettign traffic and being found online.
Google Analytics is a free resource that can be installed easily on any website and allows you to see insights into your visitors and track the performance of your website pages, keywords and search terms. It is a powerful analytics platform proving reporting features to enhance your website content, improve engagement and increase click through's from online advertising.
Google Webmaster Tools is a Free resource for web designers, SEO experts or in house marketing teams to enhance their companies website Search Engine Optimisation (SEO) - You can visit their official page to sign up and learn more about it from Google themselves at https://www.google.com/webmasters/

Due to the success of our 2017 article, highlighting the top 20 Jewellery website designs, as well at the popularity of our 2019 article, identifying the best of jewellery website design, we have decided to make this an annual feature. In these articles, we will present some of the best jewellery websites online per year, and put together our top 20. Lionsorbet specialise in Jewellery Website Design, and therefore, we have included some of our own work to showcase our in house design and to celebrate our amazing customers. Our choices are based on user experience, creativity, eye-catching design and photography. Click on the links under each picture to view the website. We hope you enjoy looking into the beautiful, unique designs and talent shown throughout these website designs.