DFW Textile Sourcing – Shopify Plus Website Design

DFW Textile Sourcing is an established luxury interiors brand, recognised for its ethically crafted, hand-knotted rugs and considered approach to sourcing. Already trading successfully online, the brand partnered with Lionsorbet to refresh the design of their Shopify Plus website and strengthen how the brand is presented digitally.

Our role was to rework the visual structure and user experience of the existing platform, improving clarity, product presentation, and storytelling while protecting a proven ecommerce model. Drawing on our experience working with luxury brands where detail, consistency, and trust matter, we delivered a design-led update that supports continued growth without unnecessary disruption.

Project Features:

» Visual Website Redesign

» Product & Collection Layouts

» Video Integration

» Shopify Plus Customisation

Full Rolex Catalogue Integration

Rolex is synonymous with precision, innovation, and renowned aesthetics, and their product range reflects these values.

From iconic collections like the Oyster Perpetual and Submariner to the Daytona and Datejust, each Rolex timepiece embodies the brand’s craftsmanship and heritage. Our challenge at Lionsorbet was to ensure that Emson Haig’s Shopify website fully showcased the breadth and depth of Rolex’s world-renowned catalogue in a way that concisely followed the brand’s rigorous standards.

To achieve this, we seamlessly integrated the entire Rolex product range into the Shopify platform, ensuring that every model, variation, and technical specification was accurately represented.

rolex at Emson Haig

Guided SEO Optimisation

To maximise Emson Haig’s search engine visibility while preserving the prestige of the Rolex brand, we implemented a comprehensive SEO strategy guided by Rolex. Having the entire catalogue on-site allows us to incorporate targeted keywords for each model, ensuring potential customers searching for specific timepieces can easily find the site.

We implemented optimised titles, descriptions, and alt text, all aligned with Rolex’s optimisation guidelines. This approach drives organic traffic from luxury watch enthusiasts and attracts a relevant clientele actively seeking premium Rolex models, significantly increases visibility and enhances enquiry conversion rates.

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Bespoke Shopify Development

At Lionsorbet, we excel in developing tailored functionality to meet the unique needs of luxury brands. For Emson Haig, we built a fully customised Shopify store within their existing website that adhered to Rolex’s strict brand guidelines while ensuring an exceptional user experience.

We developed bespoke sections with dynamic layouts to beautifully showcase Rolex’s product range, integrating features that take advantage of Shopify’s advanced meta fields to streamline the product information in the admin.

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Custom Tracking Integration

Implementing advanced tracking systems for a comprehensive view of customer interactions and sales performance. This project highlights our ability to blend luxury with cutting-edge technology, offering Emson Haig a refined and seamless eCommerce solution that meets the standards of one of the world’s most iconic brands.