Lewins Jewellers - Shopify Website for a Fine Jewellery Specialist

Client: Lewins Jewellers

Offering fine jewellery, precious gems and antiques, Lewins Jewellers opened their first shop in 1934 in South London.

Our team at Lionsorbet created a new brand style communicating a connection to the company’s long standing values and commitment to service. Along with this, we created a new site using Shopify to complement Lewins evolved identity.

Project Features:

Customised Shopify eCommerce Design

Branding

Dynamic Website Design

By creating the website in Shopify, Lewins now has access to cutting edge e-commerce tools such as order management, SEO marketing and customer experience reports. With these mechanisms, Lewins now has a streamlined website set for continued growth and success which is also captivating for their customers.

The new website features easy to navigate collection pages with a structure that links to sub collections. These collections also feature an embedded image, enabling a higher visual impact and promotion opportunity. Extensive customisation has been applied throughout the website to differentiate Lewins Jewellers in the marketplace.

DISCOVER lewins jewellers

Modern Branding

Lewins Jewellers has a long standing visual identity including a crown that needed to be updated since the company has evolved during the 70 years it has been in business. Taking elements of the original design, Lionsorbet created a simple and clean branding design that reflected the original business design values.

These values included representing the five key principles of the business. These are shown in the points of the crown in the new logo.

learn more about lewins jewellers

Bespoke Product Pages

Creating an intuitive and descriptive product page was important for this website. Not only are there detailed product descriptions, which strengthen SEO, there are also extra specifications available to the customer.

These descriptions include the lore behind the materials used in the jewellery, which change with each product type. Also with this, there are options to learn about bespoke alterations available, how to care for the product and also an editor’s note. Shopify metafields have been used to provide consistent details display and to support collection filtering options.