Allure Jewellers - Diamond Jewellery Specialist
Client: Allure Jewellers
Allure Jewellers have a luxurious store with showroom and workshop based in Greville Street in Hatton Garden. The family have long established jewellery businesses in London and have recently expanded their portfolio with the new Allure brand and premises.
Their in-house jewellers specialise in customised diamond jewellery. To offer the same service on line Lionsorbet have developed a new website on the Shopify eCommerce platform with integration of our live Diamond Pricing App.
Project Features:
Shopify eCommerce Design
Rapnet Diamond Pricing App
In-store Photography
Diamond Engagement Rings
Allure Jewellers extensive diamond engagement ring collections are managed through our live ©Lionsorbet Diamond Pricing App which is fully integrated with Shopify’s eCommerce architecture.
Each product is offered with metal, ring size, diamond carat weight, clarity and colour options. Pricing for both the ring setting and diamond are automatically calculated based upon the selected values using live market (Rapnet) diamond data and client platinum and gold pricing. This provides the operational benefit of automatic pricing and the commercial benefit of the most current cost parameters to maintain profitability levels, especially beneficial with current volatility. Options and mark-ups to supplier rates are managed within the same application.
Wedding Rings
In addition to diamond wedding bands, Allure offer a range of classic plain wedding rings.
These products are also managed through our Live Pricing App with the prices calculated based upon metal gram weights for the selected ring profile, MM width and finger size.
Our team also created branded video animations to augment the standard product image views.
In-store Photography
As a new brand introducing a retail outlet and eCommerce store it is important to ensure an omnichannel approach and create a consistent, familiar feel both in-store and on the new website. We photographed the newly appointed showroom to clearly promote the luxurious contemporary vibe and build stature within a well established jewellery market.
Leading Website Design for Jewellery Retail
The website design serves to both drive traffic in-store and offers the same jewellery customisation options directly to the online consumer market. The use of the live diamond and gram-based metal pricing provides the ease and commercial dexterity needed to manage the large product base through the current competitive and changing cost climate.
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