BOO Jewellery
A Shopify website for independent British jewellery brand BOO Jewellery, bringing its retail and growing wholesale business together in one store.
Retail & Trade
As BOO expanded into wholesale, we introduced trade registration and account functionality alongside the existing retail store, allowing both customers and stockists to buy through Shopify.
Letting the Collection Lead
A restrained, editorial design puts BOO's distinctive jewellery and photography at the centre of the website, with collections that are simple to explore across desktop and mobile.
Modern by Design
BOO's clean, contemporary aesthetic carries through the website, with a restrained layout, soft photography and plenty of space for the jewellery to stand out.
Like what you see?
Let's talk about what we could create for your business.
