Pak Natural - The Packing Chip

Sealed Air came to us with their new product, Pak Natural, with the idea of creating a short video that would demonstrate the unique capabilities it posses.

Through a process of careful consideration and concept planning, we devised a unique playful style to add character to their packing product - taking from what could have easily been a mundane video about packing pellets and produced a satisfying, fun animation with a poppy cardboard feel.

Client: Sealed Air

Agency: Mak Media

Production Director: Stephen Irvine

CGI: Mark Rogers