C&T KINGPIN - An Introduction

C&T Matrix are in international distributer and manufacturer of high quality creasing matrix products. With the imminent launch of their new product KINGPIN, we created a teaser video and set of marketing images prior to launch. view project here >>.  With the big launch underway C&T required a sales and marketing tool to explain and demonstrate this new innovation to new and existing customers. The final video created with a combination of on site film and 3D animation, provides a perfect sales tool for their team.


The video above features a scene created by our in-house 3D process to digitally create a scene that would be difficult by film alone.

Following on from the teaser video we used some of the 3D assets plus new scene elements to present the KINGPIN replacing the current plastic pins used in the make-ready process. 

This process and technique offers cost saving benefits along with more creative control of certain visual elements with a presentation such as exploded views or difficult camera views and motion. 


Shoot days are always fun, long and tiring but with a great team behind you it can be a great experience for all involved and more so to allow our client to see how much work is involved. With filming scheduled at a secure facility in Newcastle, their stringent hygiene policies meant we had to suit up in some rather sexy gear which made it all the more fun! Below is a few shots from the day to give an insight into the film creation.