Ortak Jewellery

Ortak, is a newly re-established company, offering stylish and modern silver jewellery designs. They decided a new website was needed as they have a spectacular collection of jewellery that is growing every day. With this in mind, they needed a sound, secure content management system that could deliver content to it's users, easy to use for customers, and exciting for clients and members of staff. We decided Shopify was the best solution. Ortak has hundreds of products in around eighty collections, so we designed a site that could hold a huge mega menu. We also decided on some fancy colour patches to enhance different product options throughout the website.

product-view

product-view

We also built in a blog, catalogue section, related products and a stunning contact page to suit their target market and brand. Ortak has been very pleased with the website designed around Shopify.

ortak-jewellery-cat

ortak-jewellery-cat

Check them out: www.ortak.co.uk

Do you need something like this? Check out Lionsorbet

Worldwide Gaming for Digizani

Digizani wanted a brand new online presence that could deliver 'instant delivery of games, software, keys and credits worldwide'. They wanted design mixed with easy functionailty that outperformed the competition. SorbetMedia gave them a solution and presented the new online Digizani responsive website. Check it out here: www.digizani.com

This website was built on the Shopify platform, so it is very easy to manage the hundreds of different product collections and types available to users. The Shopify platform has a wonderful CMS integration and after a few hours working out how to use it, we promise you will be flying in the world of online product presentation.

digizani-gaming

Digizani also comes with a blog for news, traffic and SEO integration. The site also offers a number of services which we designed implemented. There is only one thing left you need to do... Visit and enjoy the world of gaming.

blog-digizani

digizani

CandT Matrix Web Design

CandT Matrix is a local company based in Wellingborough. They came in for a cuppa after seeing some of our unique 3d images for different types of products. They wanted to showcase their product range in the same type of way. So after receiving a bundle of real life products, we took the time to create something like this. Bends-1

And this.

All in a row -2

And then we decided to really put our 3d design skills to good use and present stuff like this.

candtmatrix-3d-images

And yes, this.

Reverse Bend Twist-1

We then went on to develop a responsive website that was easy to use and navigate for their existing and new client base. If you would like to view even more design stuff?

Have a look here: www.candtmatrix.com

Once we completed this project, we then went on to develop a brand new knowledge base website for their client base. Once clients log on, they can discover what products to use and how to become more efficient in the work place. They can also enjoy the different product ranges and discover all the techy stuff to save time and money. candtmatrix.tech

We even put together some demonstration videos. Here is a sample.

https://vimeo.com/143165280

Do you need something like this? Visit our SorbetMedia site for more information.

Jewellery Photography

The demand for high-quality jewellery photography is prevalent among many Jewellery Retailers, and consumers. Although many manufacturers provide (sometimes great) images of their products, their vast customer base means that their product images are saturated over many different websites leaving very little differentiation between rival sites. If images are low quality or have obvious flaws, this can translate across all sites, thus littering the internet with low quality, copied images. Aside from price how can consumers make a choice between one retailer and the next?

Enter the world of Luxury jewellery photography.

LionSorbet provides a great alternative to traditional photography, all our images are reproduced and created in 3D allowing us to have complete control over your products without the need for expensive samples to be produced.

HD jewellery photography

How do's this help retailers and designers? We can take any bespoke, designer or any manufactured range and recreate each product digitally to create stunning, high-quality images for your marketing material. Lionsorbet can also turn them into world class Jewellery Animations.

clean white jewellery photography

What our clients want. We provide images and video for digital displays, exhibitions and website photography. Our images are also 'press ready' and suitable for print advertising and PR campaigns. We even produce large format display graphics for exhibitions, office imagery and in-store display.

hd jewellery photography

How do we do it? Your products are created in 3D by our skilled CAD technicians from a set of simple digital photographs or samples. We have developed a 3D rendering studio over the last few years that not only generate images with ultra realism, but we have a set of high-quality material shaders that capture the true beauty and subtle nuances of precious metals, diamonds and gems. We can guarantee perfect beautiful imagery first time every time.

wedding ring photography

LionSorbet vs Tradition Photography As designers, we value and love great photography, but we understand Jewellery Photography has its own set of problems. Have you ever sent images back that still have dust and scratches on? What about that bit of blue tac or glue holding the product in place still peeking up behind the shank? Blurry, or bad reflections? We’ve all seen it but it's become almost accepted in the jewellery industry.

We know that good photographers will heavily edit their images to create a perfect shot. They are in fact digitally painting out the imperfections. LionSorbet just does not have these issues. No imperfections just perfectly balanced colours across your product range.

We can create seamless product masking making it so easy to change the background colour or image and, of course, great looking diamonds. In reality LionSorbet is a photographer too, we just use better tools!

hd jewellery photography sample

Who we work with? Whether you are a Jewellery Retailer, Manufacturer or Jewellery Designer, we can work with you to realise your products as they were intended. We love Jewellery and want to help you capture the design, details and craftsmanship that are designed into each creation.

You want to get involved? We are open to our customer’s creative ideas. Our custom studios can allow us to sample your imagination and bring your products alive as you intended.

Visit www.lionsorbet.com

We'd love to work with you.

Call us on Telephone: UK: 01604 779030 International: 0044 1604 779030

Mistakes to Avoid in Ecommerce

Getting up and running online these days can be fairly straightforward. There is a number of free tools to help you get going. If you plan ahead and take your time. It should all come together quite nicely. If you are thinking about setting up an online shop, here are 11 mistakes to avoid when setting up your e-commerce website.

No market research.

Don’t come to market with something that you think might sell. Do some solid research first. There is a number of things you can do before you spend thousands of pounds on a product and an online shop. Dip your toe in the sea before you take the plunge.

Know your marketplace.

Where do you want to position yourself online? Think about Etsy, Amazon, Ebay or alternative marketplaces that get plenty of traffic. Understand your niche, because if you get this wrong you probably won't make any sales. Would you sell a new gold watch on Ebay? Think about your target market.

Offering the web designer a really low budget to put your business online.

So you spent thousands of pounds on your products, marketing, branding, shop front and now you have a budget of £500 for your new website. It’s just simply not going to happen by a professional company that prides its creative reputation on the work they produce. You will get turned down by many great design agencies. The work involved to create a great website that has a consideration for;

  • Wireframe research
  • Design
  • Development
  • Product visuals
  • SEO
  • Marketing

Comes at a cost. The less budget you have, the less time can be spent working hard to make sure this is all complete.

Weak titles and descriptions.

Put together some unique titles and descriptions for your products. This is really important for customers looking to buy and for your goals with SEO.

Poor product visuals.

Invest, or talk to your supplier about hi-res product photography. A designer can work with images to make them look better. If you are using product imagery make sure they are crisp, sharp and clean. Never use old grainy, low-quality photography shots. If it doesn't look great on the web page, why would you but it?

Not testing the payment gateway correctly.

Always test your payment gateway before launch or put in test mode while live. This can save you hassle in the future. Talk to your payment gateway provider or check their terms and conditions to make sure you have all the necessary conditions in place. Things to look out for include:

  • Payment icons.
  • Company number.
  • Terms and Conditions.
  • Payment guarantee. (If you are selling luxury goods at high cost, make sure you are using the correct gateway).
  • Security checks.
  • Site certificate.

Not responsive.

Can people view your website on tablets, mobile phones or different screen sizes? This is highly important for customer retention and sale conversions. If your website does not work properly on a smartphone or tablet, expect to lose sales. A good web designer and developer will consider all these elements.

No contact information.

Place your telephone number at the top of the header. Have a contact page that has your business address and email address. This gives the customer confidence with your online presence. Make it really easy for anyone to talk to you about a particular product and remember to have some good customer service skills.

Consider Terms, privacy, returns, disclosure and cookies.

Always add these to your site. A good web developer will do these for you. If you need to do it yourself, just search for free terms and conditions. Make sure to read through each page and make the necessary changes. This protects you and the customer.

No consideration for SEO

Make some real time for SEO considerations. Once your site is live, the work is just beginning. There are plenty of top sites that will give you information on SEO and best practices. You can do 80% of SEO yourself. Don’t be tempted to sign into a contract or an agreement with SEO companies. If you want to proceed, make sure they show you what they have been doing each month in detail. If you don’t understand something, how do you know if it’s being done?

No social media links

Sign up to some social networking sites. This is a good idea to post information on, share and point a link back to your website. Claiming your name on the social networking sites takes a few minutes.

Some SEO treats

What's the best way to get my website to the top of search engines?

You have two main areas for consideration. ONSITE SEO and OFFSITE SEO. The best way to get started, is to work with your onsite SEO. This includes relevant keywords, Site title and description, trust, competition and relevant content and a whole world of other considerations. Off-site SEO includes advertising, links pointing back to your site from trusted sources and social networking, to mention a few. This will help with your search engine ranking and positioning when users type in relevant keywords to look for services or products to browse through.

I keep hearing about meta-data?

Meta-data is very important when launching your website. Make sure you get this right. You need to think about who you are targeting and where you are trying to position yourself in the search results. Here is a sample of targeted site titles and descriptions to get you thinking about what you want to achieve. The most important meta data is the site title and the description.

SITE TITLES ANAYLIS

Ideas for targeting local search terms for business.

Bishops Plastic recycling centre | Nottingham Designer Threads | Peterborough Clockworks | Manchester Carpets Direct | London

As you can see from the site title, this strategy will help you only target local people and trade for information being presented in search results.

Ideas to target national or global search terms for business.

365 Diamonds | Diamond Jewellery Green Fingers | Garden Supplies Whistle Ltd | Road Bikes The Smiling Clown | Fancy Dress

These examples will give you a good indication on how to get your site title perfect for search optimisation.

Site Description

Your site description (meta description) should be a maximum of 150 characters as search engines such as Google will only look at this first. Make sure you add the keywords in again. A sample of a site description could be:

Whistle Ltd specialise in carbon fibre / alloy road bikes made for a light and firm ride. 0% finance on all ranges.

This description will target a global audience and work well with the title example above.

Can I learn SEO myself and make the changes on my website?

Yes! of course you can. This is highly recommended and there is a wealth of free information online. The learning curve will take a little while to understand but there is no complexity to it at all.

Some Tips:

1. If you are using a free website design platform like Weebly, please think about making your website user-friendly and easy to navigate around. The main navigation of the site is important. Think about keywords that you want to be found under.

2. If you are using an e-commerce platform, make sure your descriptions and site titles are unique and relevant.

3. A good web designer and developer team will think about SEO in all elements of the pages. They should give you a list of things to check off.

4. Content is king - make sure to have a blog with loads of unique content that is relevant to your website. You could even use an indirect marketing idea that drives traffic to your website.

Does my content have to be relevant?

If someone enters a search on diamond rings on Google for example, links to relevant websites will be shown in the results. A search engine will show high quality and relevant pages to match the user's query. If you are selling diamond rings but your site makes no reference to that key search word, then of course, you won’t be shown in the search results. You can improve your website ranking by using keywords throughout your website.

I need some links pointing back to my website.

The quickest way get some links pointing back to your website is by setting up some social media feeds, like Twitter. Social media sites give you the option to point a link back directly to your website. Once you start posting content via your social media feeds, it allows your followers to engage. They can share, comment and click on links back to your website. This type of networking can increase your sites authority and makes you become trustworthy with your reader base. The long term benefits of this will increase your search ranking results

Do I need a keyword strategy?

There are a few exciting ways to determine what keywords are being searched by users in search engines. Never assume that people may be searching for a product, service or information regarding a particular keyword. Do the research first and then think about a marketing strategy that will target users. A great tool is Google trends https://www.google.com/trends/

Pop in the keyword you want to research - press return on your keyboard. Scroll down to related searches. This will show you if the word is being searched and where abouts in the world. Now click on the little tab button RISING. This will show you relevant search terms you can target that are rising.

Another keyword strategy is to think in the sense of:

  • Business relevance
  • How specific
  • Competition

How is your content going to fit in, or more importantly, how will your keywords outmanoeuvre the competition?

Google AdWords also offer a keyword planner that can be used to target advertising slots. Websites offer space for targeted ads. This can bring in traffic to your site but you will have to pay for it.

https://adwords.google.com/KeywordPlanner

I was sent an email by an SEO company guaranteeing me page 1 listing.

This is just simply ridiculous. No page 1 results in search engines are guaranteed. Especially if you take the Organic future proof route. The only way to get on page 1 for a search result over night is to simply pay for it. Google and Bing offer Ad slots known as pay per click on the top of each page and in the sidebar. Page 1 is possible organically but expect to put in a lot of hard work in.

Think of SEO as a long term goal, Once you build a website, think of this as step 1. The whole build it and they will come, just doesn't cut it anymore. If you are looking for good developers and designers that think about SEO while building your website please visit www.lionsorbet.com

Good Luck!

HD Jewellery Video and Animation Explained

HD Photography is the term mentioned by many of our clients. HD generally stands for High Definition video output and not to be confused with high-resolution image creation or photography for print. This means the information displayed for Plasmas, LCD or LED screens is of a higher resolution and includes a higher pixel rate. Furthermore, the detail of the final result gives the viewer a sharper, cleaner and more enjoyable visual experience. The internet has a seen a rise in the popularity of HD video provided by on-line streaming platforms such as YouTube and Vimeo. The demand for better quality video and interactive content is increasing on a global scale. As a company that provides interactive animation and videos for Jewellery retailers, our only real constraints for providing a seamless, high-quality service is internet bandwidth. A large proportion of Internet Service Providers now offer high-speed broadband for on-demand services which is going some way to relaxing our procedures in image compression and video processing. This gives us the opportunity to make high-quality HD videos or animations actually worth viewing.

LionSorbet is great at creating HD content for DVD, and on-screen display, but what are the real implications of viewing and creating this type of content for viewing online? What needs to be considered? and how does this affect your customers experience?

1: HD video is physically larger on screen than standard video content. This increases the size of the entire video, sometimes by a factor of 4. If a customer's broadband speed is lower than normal, an HD video stored on your web server may take too long to download. Will your customer have the patience to wait around?

2: A longer video will have a larger file size than a shorter one. The video length has to be considered to establish what impact this will have on the time to download, view or stream the video. How long does your video actually need to be?

3: HD Video content takes much longer to create, render and publish. This makes it more expensive to produce which can affect your bottom line.

4: Jewellery is viewed in a shop at actual size. The true beauty of diamonds and precious metals combined on such a small scale render them truly precious. Does viewing a jewellery item on a computer screen at almost 10 times the size provide a better view of the ring? or do they see more than they need to?

So if you decide to embark on high-quality video animation for your site, think of the file size, vs typical internet download speeds, vs quality of video. Retaining your customers on your website is key. Delivering content quickly and efficiently at the best possible quality is even more so at the right price.

We welcome your thoughts. Do any retailers consider these to be factors worthy of considering and is True HD video really the future of selling Jewellery on-line.

If you want to discuss this in more detail please call us at any time on UK: 01604 779030 International: 0044 1604 779030

Royalty Free Jewellery Images

The first Jewellery only stock resource centre for Jewellery Retailers, Designers, Students and Publishers. We're massively excited at the launch of our on-line Shop this week. We've been working hard recently to collect images, graphics, photographs, video and animations that will soon appear as Royalty Free Jewellery Graphics and education resources. We have a great selection of high-quality Diamonds, Gemstone and Jewellery images to buy and download instantly.

Leading online Jewellery Resource Centre

It's a mouthful we know but here at LionSorbet we are so committed to providing great photography and images to our clients, that we decided to put our talents to good use and set up a central on-line resource that would cater for anyone looking to buy images, specifically for the Jewellery Industry.

There are many sites that offer stock resources or Royalty free images but we've always been frustrated at how little they offer and more importantly just how incomplete their resources are. We hope to bring you first class, original content at affordable prices that you can use for your websites, literature, publications or personal work.

We are still uploading and adding new products, so keep a look out for up and coming image packs. We would love to know any suggestions for images and graphics that might be useful. Fire us over an email to info@lionsorbet.com

blog_jewellery_graphics_shop1

Uniquely Yours by Fraser Hart

We were asked to produce an in-store display video featuring an exclusive collection of diamond jewellery for high street retailer Fraser Hart. As one of the UK's leading, network of independent shops selling Diamond Jewellery, Designer Jewellery and High-Quality Watches we were naturally pleased to create something unique and eye catching.

Created entirely in 3D, the video below provides an introduction to their individual range of Jewellery that allows the customer mix and match the shank and setting of the ring to produce a perfect match for their loved one. Called "Uniquely Yours" the range features an impressive 2500 possible combinations.

Please view the video below, but to appreciate it in full make sure you select the HD option and then select fullscreen.

Our complete set of Wedding Ring Profile Images

Introducing a full set of wedding ring profile images for your website or marketing project. Here at LionSorbet we are saying NO! to bad images. We want to help you! We're always amazed at how many Jewellery retailer websites offer a large range of wedding rings in different sizes, widths and most importantly shapes, but struggle to present them all in a consistent and effective way. Wedding rings come in may different profiles from D Shape, Comfort fit, Flat Profile to bevelled edges. They all look and feel slightly different on the finger and when worn.

Giving your customers a clear view of each shape and the cut through section of each ring whilst making a choice is important in ensuring they have a better understanding of the design but also how it might feel when worn. Having been asked for these many times over by retailers, we decided to sort out a decent set of graphics presenting 7 of the most popular wedding ring shapes and providing a nice image of each one. We have also gone one step further and created a full cut through profile view and an illustrated version presenting the shapes in great detail.

We're quite proud of these and has taken us a while to get them right. We know you'll love them.

To view and purchase them individually or as an entire set view them here: Wedding Ring Images and Profiles.

How to create perfect Diamond Vectors.

Creating a perfect set of, accurate diamond vector images was one of our first exercises we wanted to get right and actually spawned the first idea to get this site on-line in the first place. Having worked in the Jewellery Industry for so long, designing Jewellery websites, creating 3D CAD jewellery models for manufacture and stunning high-resolution 3D Jewellery animations it has been hugely important to have a technically correct set of Diamond images and 3D Cad data. If you are selling or working with diamonds, it's important to know what they look like, how they are cut and how they relate to other diamond styles and shapes. One of my biggest frustrations with Diamond vector images or just images of diamonds, in general, is that it is rather difficult to come up with a complete set. I have personally bought individual images from other stock sites but you either compromise on accuracy, quality or just lack of consistency. It's easy to find a picture of a round brilliant cut diamond image for $2 - $4 but that's just it, all you get is that one measly image. So what could we do better? Well here was our check list:

  • Provide a complete set of the most popular diamond shapes as instantly downloadable files.
  • Provide a technically correct top view and matching side view. Asymmetrical stones would get a third end view too.
  • Provide high-quality Vector files too for those that want to print them or display them on large screens.
  • Offer them as individual diamond images or as one cost-effective complete Diamond Vector Pack.
  • Never compromise on quality!

diamond_vector_images

I leave it to you now. I call all graphic designers, Jewellery retailers, manufacturers and Jewellery educators to use these images in an inspiring and creative way. Send us your artwork or designs we'd love to feature them here. To show you how easy they are to create we've put a simple 3 step visual guide below to help you understand it more!!

Creating diamond vector images

Step 1: Create a simple 3D model of your Diamond. Step 2: Extract the data from the surfaces. Project into its orthographic view Step 3: Assemble the lines work and export as a vector graphic. See simple :) But if you are struggling to keep up here's a few we made earlier. Enjoy Diamond Vector Images.

Stock Images of Diamonds for your retail store

Following the successful creation of our Full Diamond Vector Pack, we went straight to work on building a studio that would create stunning accurate diamond images. Again much like the vector files, in the past when searching for images of Diamonds there is an abundance of 1 or 2 shapes that allow you to integrate into your work but a full set of the 10 most popular shapes is very difficult to come by. We feel an important part of sales and marketing for any Jewellery retail site is customer education. By giving your customers a full, comparative breakdown of the Diamonds you offer, what their intrinsic values are and a visual guide to choosing the right stone, your visitors will feel more confident about your knowledge and understanding of the most precious asset they intend to purchase.

Our Royalty Free Diamond Image Packs are tailored for your business. Each individual pack is delivered with 5 images in each folder. We provide the Top and Side views of each product rendered in beautiful 3D. These images can be provided on White, Blue and Pink backgrounds to suit your website or project design. We also provide transparent Top and Side views which are perfectly cut out of their background and can be placed on any design or page seamlessly. That's 5 images and one low-cost price.

To take a look at our full range of Diamond Images or you can save even more by buying the complete diamond retail pack that features all 10 diamond image packs at an even better price.

We have outlined the images below to give you an idea of what shapes we offer. Each diamond shape is provided in 3 sizes, for the web, small print and large format printing. All purchased images are delivered without watermarks and are unbranded making them very simple and easy to use.

Images of diamonds - Royalty Free

diamond_images_shapes

If you like these why not check out our full retail packs of Wedding Ring Images & Diamond Vectors too.

Dreamality - Unveil new logo

We have been working closely with Californian-based company, Dreamality Education and coaching. We took several months to help create and design the new artwork and video for their new logo. Featuring a stunning bespoke Amethyst Gemstone in the shape of a D and a solid Gold R shape forming the main logo structure. We were pleased to work alongside CEO and founder Arjang Zendehdel to visualise this stunning design. Dreamality Education and Coaching Logo design.

blog_dreamality_logo

Check out more of our Jewellery Marketing Videos in Full HD on our Vimeo Account here https://vimeo.com/lionsorbet

Why do we love jewellery accessories so much?

Accessories and why we love them. What is it about Jewellery and accessories that make us want to buy more?

We are constantly worried about appearances. Men are preoccupied about comfort and efficiency and women tend to spend more time searching for beauty. Beauty and style, may we say. It’s not a secret that technology and nowadays inventions, from all the industries, shape our living mode and bring new tendencies along the way. Regularly. We must adapt and change according to fashion and our century’s rules.

It’s a natural process and it cannot be avoided. Being classy has nothing to do with being old same as being old-fashioned has nothing to do with being primitive. We simply must accommodate ourselves to changes. Men do it. Women do it. But, sometimes, we have to wonder: how come we search so badly for new ways of style-emancipation? Why are we so eager to find new patterns to break the old ones? And, in the end, why do we love so much looking for new ways to accessorize our beauty?

Of course. Everything that surrounds us – represents us. No doubt of that. A car represents us as much as the pet we own, the music we listen to, the food we buy. And, most importantly, clothes represent us too. They’re our social-label which says a lot about our personality. Is, if you wish, a second individuality that speaks without saying any words. But, as time passes, we realize that clothes are not enough. So, we go for accessories. Loads of them. When did we start thinking about this? Or, let us say, how?


“Accessories are important and becoming more and more important every day. They can completely change the look of an outfit, and women like the idea of having a wardrobe that’s versatile. For instance, a strong piece of jewellery can make a simple outfit look elegant.”

GIORGIO ARMANI


Brooches, necklaces, bracelets, earrings – you name it – we need them. They are our personal ornament [our body’s decoration] and they complete our look. No matter what type of material are they made of, we love playing with them [actually, the word jewellery comes from the word jewel, an anglicized form from jouel, Old French. In Latin, jocale means plaything].

Since ages, we use jewellery as a market trade [currency], or we confer them a special symbol [they chain us to a certain group/affiliation]. In the past, we used to protect ourselves with jewellery [no evil can touch us if we have upon us magical adornments]. No matter the values we grant them, we’ll keep holding to these precious [if not expensive, emotional-valuable ones] accessories that have the special gift to mix perfectly with our outfit.


“Before you leave the house, look in the mirror and remove one accessory.”

COCO CHANEL


Colours, shapes and materials [each] play a very important role in what our accessories say about us. Choose whatever represents you. And fits you. Quartz, ruby, sapphire etc. Doesn’t matter. Your bracelet can be made out of simple wood. It will become special once you’ll wear it. Because, regardless of what others might say, sophisticated is about being simple. Since the dawn of time, this is the best advice fashion taught us.